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Sales Coaching Blog

Expert insights on sales methodologies, AI coaching, and proven techniques to help your team close more deals.

Why Your $200K Sales Training Program Disappears by Day 60
Sales Process7 min read

Why Your $200K Sales Training Program Disappears by Day 60

Sales training programs fail not because of content quality—but feedback speed. Learn why the "mirror gap" causes training drift and how to fix it.

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John Cunningham

Feb 6, 2026

Why Your Best Rep Might Be Your Worst Hire
Sales Leadership9 min read

Why Your Best Rep Might Be Your Worst Hire

Natural sellers close deals. But they cannot teach what they do, refuse to follow your process, and create dependency instead of scale. The contrarian truth about building sales teams.

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John Cunningham

Feb 6, 2026

The Real Cost of "Winging It": When Reps Abandon Process
Sales Process8 min read

The Real Cost of "Winging It": When Reps Abandon Process

Every time a rep skips a step, money leaks from your pipeline. Here's how to calculate what process abandonment is actually costing you—and why the number is larger than you think.

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John Cunningham

Feb 4, 2026

Same-Day Coaching vs. Weekly 1:1s: What the Data Shows
Sales Coaching7 min read

Same-Day Coaching vs. Weekly 1:1s: What the Data Shows

Your weekly 1:1s feel productive. But by the time you discuss a call, the moment for behavior change has passed. Here's what the research reveals about coaching timing.

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John Cunningham

Jan 30, 2026

The 87% Problem: Why Sales Training Disappears in 30 Days
Sales Training7 min read

The 87% Problem: Why Sales Training Disappears in 30 Days

Your team left training energized. Thirty days later, 87% of what they learned is gone. The forgetting curve is brutal—but it's not inevitable.

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John Cunningham

Jan 28, 2026

Why Following Your Sales Methodology Under Pressure Can Increase Close Rates by 30%
Sales Methodology7 min read

Why Following Your Sales Methodology Under Pressure Can Increase Close Rates by 30%

When pressure hits, most reps abandon their training. The data shows that's exactly backwards. Here's what happens when you execute methodology when it matters most.

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John Cunningham

Jan 26, 2026

The Sandler Execution Gap: Why Training Alone Isn't Enough
Sales Methodology5 min read

The Sandler Execution Gap: Why Training Alone Isn't Enough

Your team completed Sandler training. They know the Pain Funnel, Up-Front Contract, and Budget discussions. So why aren't they using it in real calls?

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John Cunningham

Dec 15, 2024

MEDDIC Qualification: How AI Ensures You Never Miss a Key Question
Sales Methodology6 min read

MEDDIC Qualification: How AI Ensures You Never Miss a Key Question

MEDDIC qualification is powerful—when executed correctly. AI analysis shows exactly which questions you're missing and provides scripts to fix it.

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John Cunningham

Dec 12, 2024

Your Talk Ratio is Killing Your Sales (And You Don't Even Know It)
Sales Skills5 min read

Your Talk Ratio is Killing Your Sales (And You Don't Even Know It)

Data from 10,000+ sales calls shows the perfect talk-to-listen ratio. Most reps are way off. Here's how to fix it.

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John Cunningham

Dec 10, 2024

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